News for 'Media Marketing'

'Audiences Are No Longer Loyal To Language'

'Audiences Are No Longer Loyal To Language'

Rediff.com29 Nov 2025

'Audiences are loyal to good content.'

How To Choose MFs Smartly

How To Choose MFs Smartly

Rediff.com3 Dec 2025

Investors who constantly hop between 'top-performing' funds often end up earning far lower returns than the very funds they invest in -- simply because they enter late and exit early. Best investors don't chase returns, they chase discipline, says Ramalingam Kalirajan.

6 killed after gunman opens fire at Bangkok market

6 killed after gunman opens fire at Bangkok market

Rediff.com28 Jul 2025

A shooting incident at Or Tor Kor Market in Bangkok resulted in the deaths of at least six people, including four security guards. Police are investigating the motive.

Messi event fiasco: Mamata accepts sports minister's resignation

Messi event fiasco: Mamata accepts sports minister's resignation

Rediff.com17 Dec 2025

West Bengal Chief Minister Mamata Banerjee on Tuesday accepted Aroop Biswas's resignation as the sports minister in the wake of the controversy over the mismanagement of football icon Lionel Messi's event last week, a senior leader of the ruling Trinamool Congress said.

2 killed, 38 cops among 45 hurt in Assam's violence-hit Karbi Anglong

2 killed, 38 cops among 45 hurt in Assam's violence-hit Karbi Anglong

Rediff.com24 Dec 2025

The body of a 25-year-old specially abled youth, Suresh Dey, was recovered from a building that was set ablaze by the agitators while another person, identified as Athik Timung, was killed during the clash, a police officer said.

In An AI-Obsessed World, India's Craft May Redefine 'Made In India'

In An AI-Obsessed World, India's Craft May Redefine 'Made In India'

Rediff.com2 Dec 2025

What is currently perceived as a massive, low-tech liability could become a high-value, export-oriented economic engine, points out Ajit Balakrishnan.

Yami Slams A Trend That Feels Like 'Extortion'

Yami Slams A Trend That Feels Like 'Extortion'

Rediff.com4 Dec 2025

'This so called trend of giving money, in the disguise of marketing a film, to ensure good 'hype' for a film is created or else 'they' will continuously write negative things (even before the film is released), until you pay 'them' money feels nothing but kind of extortion.'

Entry-level 5G smartphone market hots up ahead of festival season

Entry-level 5G smartphone market hots up ahead of festival season

Rediff.com19 Sep 2025

India's entry-level 5G smartphone segment, typically held to be those priced below 10,000, is set to bustle in the upcoming festival season as brands like HMD, Poco, and Lava launch their products.

As algo trading rises, Sebi chief urges stronger risk controls

As algo trading rises, Sebi chief urges stronger risk controls

Rediff.com12 Nov 2025

The rise of algorithmic and high-frequency trading brings efficiency but also demands robust risk controls, real-time monitoring and compliance safeguards, Securities and Exchange Board of India Chairman Tuhin Kanta Pandey told the Morningstar Investment Conference India 2025.

'Digital Arrests Are The Most Challenging'

'Digital Arrests Are The Most Challenging'

Rediff.com28 Nov 2025

'Digital arrests are the cutting edge of the problem and the most challenging part of the ecosystem right now.'

We expect deposit rates to moderate post rate cut: RBI

We expect deposit rates to moderate post rate cut: RBI

Rediff.com6 Dec 2025

Reserve Bank of India (RBI) Governor Sanjay Malhotra, and Deputy Governors Poonam Gupta, T Rabi Sankar, Swaminathan J, and S C Murmu on Friday addressed issues during the post-policy media interaction.

Want To Quit Your Job? Answer These Questions First

Want To Quit Your Job? Answer These Questions First

Rediff.com28 Nov 2025

The size or turnover of a company, or even the salary package offered, no longer prevents employees from quitting, notices rediffGURU Pradeep Pramanik.

Ola Electric rebuts LG tech leak claims

Ola Electric rebuts LG tech leak claims

Rediff.com10 Nov 2025

Ola Electric has denied media reports suggesting its involvement in a leak of proprietary pouch cell technology (tech) from South Korea's LG Energy Solution, calling the allegations "baseless". The company said it has no commercial or research interest in the older pouch cell format cited in the reports, emphasising that its new 4680 Bharat Cell - based on advanced dry-electrode cylindrical tech - is already in commercial production.

LG asks Delhi police to track ammonium nitrate sales

LG asks Delhi police to track ammonium nitrate sales

Rediff.com21 Nov 2025

Delhi LG V K Saxena has directed police to maintain a digital record of entities purchasing and selling ammonium nitrate and to undertake rigorous security audits of busy markets and ISBTs, days after a blast near the Red Fort.

Sebi Eases IPO Lock-In Rules

Sebi Eases IPO Lock-In Rules

Rediff.com14 Nov 2025

Sebi has proposed allowing depositories to mark such pledged shares as 'non-transferable' for the duration of the lock-in period, based on instructions from the issuer.

CAFE-III: 'Gas guzzler' makers setting a 'wrong narrative', says Maruti

CAFE-III: 'Gas guzzler' makers setting a 'wrong narrative', says Maruti

Rediff.com1 Dec 2025

Companies with "gas guzzlers" are trying to set up the wrong narrative against small cars getting relaxation in the proposed corporate average fuel efficiency (CAFE-III) norms on the basis of weight, Maruti Suzuki senior executive officer corporate affairs Rahul Bharti said on Monday, bringing to the fore deep division among carmakers regarding the upcoming rules.

Sensex jumps 567 points amid global stocks rally

Sensex jumps 567 points amid global stocks rally

Rediff.com27 Oct 2025

Among Sensex firms, Bharti Airtel, Reliance Industries, Eternal, State Bank of India, Tata Steel and HDFC Bank were the major gainers. However, Kotak Mahindra Bank, Bharat Electronics, Infosys and Bajaj Finance were among the laggards.

'Powerful Individuals Escape Accountability In This Country'

'Powerful Individuals Escape Accountability In This Country'

Rediff.com26 Dec 2025

'Judges have transmitted a terrible message to citizens across the nation. All right-thinking individuals will be disturbed by what the Delhi high court judges have done.'

Modi, Putin unveil 2030 roadmap amid US pressure

Modi, Putin unveil 2030 roadmap amid US pressure

Rediff.com5 Dec 2025

India and Russia have solidified a five-year plan to enhance their economic and trade partnership, while also addressing the ongoing conflict in Ukraine and the threat of terrorism.

No takers for ISL rights! AIFF to decide next steps

No takers for ISL rights! AIFF to decide next steps

Rediff.com7 Nov 2025

The development comes as the AIFF looks to redefine its commercial framework for the ISL, India's top-tier football competition, after the conclusion of its previous agreement cycle.

'Job Losses Will Come First, Job Creation Will Come Later'

'Job Losses Will Come First, Job Creation Will Come Later'

Rediff.com3 Dec 2025

'When AI comes in, coders in Bangalore or Hyderabad will lose their jobs.'

'Our anger has turned into desperation': Indian footballers demand ISL revival

'Our anger has turned into desperation': Indian footballers demand ISL revival

Rediff.com11 Nov 2025

India's distressed football players issued a joint statement on Tuesday pleading with the administrators to get the currently paused Indian Super League (ISL) season underway.

Oppo X9 Pro Unveiled In India

Oppo X9 Pro Unveiled In India

Rediff.com18 Nov 2025

Oppo has officially introduced its Find X9 range to the Indian market, bringing with it the advanced Dimensity 9500 platform and an exceptionally large battery setup that crosses the 7,000mAh threshold.

Why Short-Sellers Are Key For Balanced Market

Why Short-Sellers Are Key For Balanced Market

Rediff.com25 Jul 2025

When shorts are based on perceived corporate mismanagement or malfeasance, as in cases like Enron and Satyam, they enable the financial system to work efficiently, points out Devangshu Datta.

Media baron Sanjog Gupta is ICC's new CEO

Media baron Sanjog Gupta is ICC's new CEO

Rediff.com7 Jul 2025

'I look forward to contributing to the next phase of cricket's evolution, expanding its global footprint, enhancing the fan experience, and working closely with ICC Member Boards to build on our strong foundations.'

India signs first LPG term deal with US to import 2.2 mt of cooking gas

India signs first LPG term deal with US to import 2.2 mt of cooking gas

Rediff.com18 Nov 2025

In a first, Indian oil public sector undertakings (PSUs) finalised a one-year contract to import around 2.2 million tonnes (mt) of liquefied petroleum gas (LPG) from the US. The LPG import deal comes at a time when negotiations for an India-US bilateral trade agreement (BTA) are gathering steam. Earlier in the month, US President Donald Trump had said Washington and New Delhi were "pretty close" to reaching a fair trade deal.

India a top priority: Prosus CEO

India a top priority: Prosus CEO

Rediff.com2 Dec 2025

Highlighting India as the company's most important growth market, Fabricio Bloisi, group chief executive officer (CEO) of the Dutch technology investor Prosus signaled a sharp acceleration in artificial-intelligence investments across its portfolio in the country.

Disruptor Or Decider? What Will Vijay Choose?

Disruptor Or Decider? What Will Vijay Choose?

Rediff.com28 Nov 2025

The likes of Sengottaiyan can help Vijay navigate it better and faster -- but not necessarily to his goal, which is farther, and can move towards or away from him as well in the weeks and months to come, points out N Sathiya Moorthy.

RSS leader hails NCERT tweak on Akbar, Tipu titles in textbooks

RSS leader hails NCERT tweak on Akbar, Tipu titles in textbooks

Rediff.com22 Nov 2025

RSS leader Sunil Ambekar says history textbooks have been revised, with titles like 'the great' removed from historical figures like Akbar and Tipu Sultan. He highlights the importance of India's ancient knowledge and the need to understand its history.

'IndiGo Must Be Broken Up Into 3 Or 4 Airlines'

'IndiGo Must Be Broken Up Into 3 Or 4 Airlines'

Rediff.com9 Dec 2025

'IndiGo is fooling the country and the government has succumbed to it.'

India's exports drop 11.8%; trade deficit widens to $41.8 bn

India's exports drop 11.8%; trade deficit widens to $41.8 bn

Rediff.com17 Nov 2025

India's exports contracted 11.8 per cent to $34.38 billion in October, showed government data released on Monday. Imports jumped 16.63 per cent to $76.06 billion.

When Nitish Kumar Took On Bihar Dons

When Nitish Kumar Took On Bihar Dons

Rediff.com20 Nov 2025

Nitish thought that his stakes as chief minister were far greater than his stakes in protecting one of his party MLAs. He could not allow his rule-of-law train to be derailed by a small rock on the track. On the contrary, if he removed it to keep the train moving at a steady speed he would gain strong public admiration and sympathy that would help him take the masses along in carrying out other tasks. A fascinating excerpt from Arun Sinha's Nitish Kumar And The Rise Of Bihar.

Young Earners, Start With A Minimum Rs 1 Cr Cover

Young Earners, Start With A Minimum Rs 1 Cr Cover

Rediff.com27 Nov 2025

Younger customers should opt for increasing cover as their financial commitments are likely to rise in the future.

After Bihar, Is It Target Stalin For BJP?

After Bihar, Is It Target Stalin For BJP?

Rediff.com22 Nov 2025

After big win in Bihar, the BJP is likely to push harder in Tamil Nadu, where the DMK government and the uneasy BJP-AIADMK alliance are preparing for a tense election filled with seat-sharing fights, changing alliances, and the unpredictable entry of Vijay's TVK party, predicts N Sathiya Moorthy.

Did Modi really assure Trump on not buying Russian oil? Govt responds

Did Modi really assure Trump on not buying Russian oil? Govt responds

Rediff.com16 Oct 2025

India said it is broad-basing and diversifying sourcing of petroleum product to meet market conditions.

Hybrids outpace petrol, EVs for buyers, shows survey

Hybrids outpace petrol, EVs for buyers, shows survey

Rediff.com17 Oct 2025

Grant Thornton Bharat's latest survey indicates that hybrids are set to consolidate market share this festive season, bridging the gap between conventional petrol engines and the emerging electric vehicle segment.

The Importance Of Putin's India Visit

The Importance Of Putin's India Visit

Rediff.com4 Dec 2025

The enduring relationship between the two countries have survived the disintegration of the erstwhile USSR in 1991, the end of the Cold War and the regime change in both countries, points out Rup Narayan Das.

Bank loan books report healthy growth in Q2

Bank loan books report healthy growth in Q2

Rediff.com31 Oct 2025

The pickup was driven partly by fresh corporate investment but more by higher working-capital demand.

Pace of volume recovery key to gains for Hindustan Unilever

Pace of volume recovery key to gains for Hindustan Unilever

Rediff.com1 Nov 2025

Hindustan Unilever Ltd's (HUL's) second quarter 2025-26 (Q2FY26) consolidated revenue rose 2 per cent to Rs 16,250 crore, with low or flat volume growth. Demand remained stable but goods and services tax (GST) transition and prolonged monsoon hurt offtake.

Gopichand Hinduja dies in London at 85

Gopichand Hinduja dies in London at 85

Rediff.com4 Nov 2025

Gopichand P Hinduja, chairman of globe-spanning Hinduja Group, died in London at the age of 85, sources close to his family said. Fondly known as 'GP' in business circles, Gopichand P. Hinduja was unwell for past few weeks and died in a London hospital, they said.